The Story of Noush: Earth-born, Rooted in Memory

Every restaurant has a story, and at Noush in Barcelona, ours begins with a simple Idea: to share flavors that deserve to be remembered. For us, food is not only nourishment, it is comfort, culture, and a way of carrying memory forward.

What Does Noush Mean?

The name Noush comes from a Persian word meaning “sweet” or “to rejoice.” It reflects what we believe food should bring: joy, generosity, and warmth.
In Persian culture, it’s also what we say when raising a glass. like saying “cheers!”
At Noush, every dish is created with that spirit. nourishing the body, while stirring something deeper, something familiar yet new.

Earth-born: 100% Plant-Based, Seasonal & Sustainable

Our philosophy is Earth-born. Everything we serve is 100% plant-based, prepared with fresh, seasonal ingredients. We work with local shops and trusted brands in Barcelona, while also sourcing key ingredients from Iran or from Iranian supermarkets to keep our food authentic. This balance allows us to honor Persian flavors while staying connected to the rhythms of nature here in Catalonia.

Our menu shifts with the seasons, ensuring every plate feels alive, colorful, vibrant, and full of the earth’s natural abundance.

Rooted in Memory: Inspired by Persian Cuisine

Persian cuisine has a long history of balance and refinement. Fresh herbs, fruits, and grains layered with care over centuries; rice dishes that sparkle with color; slow-cooked stews that warm the soul. Outside Iran, this tradition is often reduced to kebabs or mistaken for “spicy.” In truth, it is one of the world’s most naturally plant-based and nourishing food cultures.

At Noush, we draw inspiration from across Iran’s diverse landscapes. mountains, plains, deserts, and shores. Some dishes are beloved classics, others are regional gems that even many Iranians have never tried. What unites them is memory: flavors that connect us to tradition, reimagined for today in a vibrant plant-based kitchen.

A Table That Welcomes You

In Persian culture, hospitality means everything. Opening your door, offering food, making guests feel at home. it is part of who we are. At Noush, we want to bring that same feeling to 
Barcelona: the warmth of being welcomed, the generosity of sharing a meal, and the joy of discovering flavors that are both comforting and surprising.

A Final Word

For us, Noush is more than a restaurant. A celebration of Persian flavors, prepared with respect for nature and offered with the spirit of hospitality. If you’re looking for plant-based food in Barcelona that is authentic, seasonal, and full of heart, we would love to welcome you to our table.